2020-2021 Pharmaceutical Marketplace Trends

Session Description:

This session is a recording from AMCP 2021 Virtual. It is not accredited for continuing pharmacy education (CPE) credit.

Keeping abreast of industry trends and forecasts is vital to remaining competitive in the evolving managed care arena – especially because market predictions can shape the approach to managing the pharmacy benefit. This session will provide an up-to-the-minute analysis of the pharmaceutical market and offer predictions about what lies ahead in the coming months as the health care industry continues to manage the COVID-19 pandemic. Discussion topics will include the current impact of the COVID-19 pandemic on the health care marketplace plus other industry trends such as top products by categories, industry segments that are growing and declining, and important considerations regarding brand, generic, and specialty drugs.

Learning Objectives:

At the completion of this activity, participants should be able to:
  • Name three factors that are influencing today’s health care costs including the COVID-19 pandemic.
  • Summarize notable developments in the brand, generic, and specialty drug markets.
  • Identify therapeutic classes that are current market leaders as well as those that are in decline.
  • Recognize pivotal developments such as the COVID-19 pandemic that are influencing the U.S. pharmaceuticals market and managed care market.


Douglas M. Long, BS, MBA
Vice President, Industry Relations
Ponte Vedra Beach, FL